The Shadow Lock Eyelid Primer is your secret weapon to a flawless face. This formula allows you to apply eyeshadow in the morning and have it maintain its freshly-added look all day. No need to worry about fading or creasing; add your favorite mascara and eyeliner, and you have an e.l.f.ing amazing look. e.l.f. makes the best of beauty accessible to every eye, lip, and face. Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie—glam or bare faced, minimalist, maximalist and every look in between—we are for every eye, lip, and face. Proud to be 100% vegan and cruelty-free, worldwide