L'Oreal Elvive Colour Protect Care Shampoo the secret to colour protection - Concentrated Nourishment: the formula, enriched with active nourishing ingredients, bathes the hair and transforms its surface. Hair feels voluptuous to the touch. Lasting Colour Protection: enriched with UVA and UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering. Proven results: and 80% colour radiance protection Instrumental test after application of shampoo and masque vs. classic shampoo. Just coloured intensity for up to 7 weeks Instrumental test after application of shampoo and conditioner. Ambient type storage.