Rimmel offers innovative must-have products that uniquely deliver the eclectic beauty looks and lifestyle of today’s London. Rimmel believes in fashion without rules and values every individual interpretation of beauty.

Empower your lashes with VOLUME COLOURIST, our first mascara combining instant full volume with gradual lash tinting.

Instantly tapered lash-intensifying brush wraps every lash with blacker than black pigments, making them instantly fuller and longer. Overtime: lash-tint complex with natural colorant gradually darkens the colour of your bare lashes to help them appear more visible from root to tip from 2 weeks onwards of continuous usage. The non-permanent tint will wear off gradually after the last usage.

• Reveal darker lashes with and without mascara!
• Bare lash color intensifies with every application.